Hotmart Company, a leading global cloud-based platform that empowers creators to build, run, manage, and grow their digital businesses, announced the acquisition of eNotas, a company that offers solutions for the automation of issuing invoices and receipts. The acquisition is part of Hotmart's strategy to offer a complete ecosystem for the creator economy, so that digital content creators have more autonomy and freedom in their digital entrepreneurship journey.

With the SaaS (software as a service) solution from eNotas, content creators will have an effective tool to manage and automate the issuance of invoices and receipts in more than 1,500 Brazilian cities. “We have acquired a company that has been our business partner since we first invested in them, in 2016. It made a lot of sense to drive greater integration of our services, to make the content creator's journey even more efficient”, says João Pedro Resende, CEO, and co-founder of Hotmart.

Founded in Belo Horizonte, Brazil, in 2012, eNotas will keep operating autonomously and continue to attend to entrepreneurs and companies across Brazil such as Me Poupe, TOTVS, Fórmula de Lançamento, Shopee, TV Globo, Conta Azul, and Faber-Castell. In the last 18 months, the company was responsible for issuing more than USD 14 billion in receipts to more than 130,000 user companies.

“We are very happy to join Hotmart, it will allow us to scale and further impact the market, as well as provide career opportunities for our employees”, says Christophe Trevisani, co-founder, and CEO of eNotas”

Furthermore, eNotas will maintain its current management and continue attending to its current customers. The product integration for info creators will be strengthened, and new offers for Hotmart customers will be launched in the coming months.

A complete ecosystem

Hotmart offers content creators a complete, all-in-one ecosystem to build, sell, and promote digital products connecting creators, affiliates, and buyers. It’s a service designed to give entrepreneurs all the flexibility and tools they need to take their businesses around the world. In addition to the acquisitions, the company keeps growing and innovating with a strong technology team, which develops new services and solutions for the creator economy.