Sala de Imprensa Hotmart

After 14 years in leadership, Mateus Bicalho joins Hotmart's board

Fri, 18 Jul 2025 16:42:30 GMT

Hotmart Company announces that, after 14 years serving as Chief Operating Officer (COO), Mateus Bicalho will transition to a new role as a member of the company’s Board of Directors, effective October 2025. In this new capacity, he will bring significant value, leveraging his deep expertise in the Creator Economy and extensive experience in leading Hotmart’s operations.

A transition process is currently underway, and a new operations leader will be announced soon. This change has been carefully planned over the past several months, in alignment with Hotmart’s strategic objectives and the natural evolution of Bicalho’s professional journey.

As a co-founder of Hotmart Company, Bicalho has played a pivotal role in establishing Hotmart as one of Brazil’s leading technology companies and a global benchmark in the Creator Economy. His contributions have been especially impactful in driving the company’s international expansion and in building its Tech & Data infrastructure, leaving a lasting legacy for Hotmart’s continued growth

João Pedro Resende remains CEO of Hotmart, which in 2025 will continue to focus on the development of AI-powered solutions and the acceleration of its global presence.

Hotmart Company announces record-breaking $10 billion in global creator earnings

Thu, 21 Mar 2024 15:59:44 GMT

Milestone underscores enduring success and enormous opportunity for creators focused on education and impact

Hotmart Company, the leading global creator economy company, home to Hotmart and Teachable, today announced that its creators have collectively exceeded $10 billion in Gross Merchandise Volume (GMV). The milestone comes on the heels of several significant product advancements at both Hotmart and Teachable, and cements Hotmart Company as a longstanding innovator for creators around the world.

“Today’s announcement is a celebration of our creators above all else, “ says João Pedro Resende, Hotmart Company Co-Founder and CEO. “Their long-term success on both the Hotmart and Teachable platforms makes clear the growing demand for creators to deliver high-quality, transformative digital products. In turn, creators are scaling dynamic, multi-product businesses, rooted in meaningful connection, shared learning, and community. Our company’s platforms supercharge this success—relieving creators from the stress of nitty-gritty business operations, equipping them with countless ecommerce tools to grow their sales, and providing partnership that effectively drives progress toward their unique goals.”

Currently, more than 200,000 global creators are selling products on Hotmart and Teachable. Over the past year, a staggering 21 million consumers have made purchases from creators across both platforms. These creators have successfully connected with consumers in nearly every country. In fact, almost half of Teachable creators sold products to audiences outside the U.S. in the last twelve months. The collective influence of creators on Hotmart and Teachable underscores Hotmart Company's pivotal role in fostering worldwide growth among creators, and highlights the burgeoning markets within the creator economy at large.

In the last year, Teachable also saw:

More than a third of its creators sell products outside of courses, having recently expanded into products like Memberships, Community, and Digital Downloads.
Creators earning more than $100,000 on the platform grow upwards of 10%.
More than 10% growth in sales for creators leveraging Teachable's suite of new ecommerce features, including BNPL, Gifting, Upsells, Cart Abandonment, and more.
More than two million pieces of AI-generated content across Teachable’s AI tools, including the Curriculum, Quiz, Subtitles, Translation, and Sales Page Generators.
Fashion & Beauty, Academics & Languages, and Software & Technology (think PhotoShop or Excel pros) representing the fastest-growing creator verticals on the platform.

As for Hotmart:

Today, one in five economically-active Brazilians have purchased a product from a creator via Hotmart.
More than 300,000 direct and indirect jobs have been generated in Brazil by Hotmart creators, according to a study done in partnership with Fundação Getúlio Vargas University.
The company continues to see strong international expansion, with LATAM creators’ GMV (excluding Brazil) growing 50% from 2022 to 2023, while reaching more than four million people in those regions since launch.
The company’s free tool, Hotmart AI , has already assisted more than 140,000 creators in outlining and strategizing their digital products.
Recently acquired Reshape, a startup specializing in AI-driven transcription, translation, and subtitling services across various languages, will further expand creators' businesses.

“This milestone only strengthens our deep-seated belief that creator-educators are achieving unparalleled success in the creator economy,” adds Mark Haseltine, Teachable CEO. “As it stands, 95% of recently-surveyed U.S. consumers say they’ve learned something from a creator, with another 80% saying they’ve made noticeable improvements to their life thanks to a creator’s insights or teachings. As this highly-influential subset of creators grows, they deserve tech partners that build for them, not at their expense. That’s why everything we do, from product advancements to curated creator programming, is designed to help creators maximize their impact and income.”

The creator economy is on track to reach a market size of $480 billion by 2027,1 with platforms specifically designed for creator-educators now representing the largest revenue category.2 Today’s announcement solidifies Hotmart and Teachable as the leaders of an increasingly global future for creators—one where their audience reach knows no bounds, they’re generating consistent income they can rely on, and their unique knowledge is driving maximum impact.

To learn more about Hotmart Company, visit hotmart.co .

To keep up with Teachable's new products, stay updated on creator economy trends, and access exclusive events, challenges, and resources, become a newsletter subscriber here .

To learn more about Hotmart and start your digital business, click here .

For the fourth consecutive year, Hotmart is among the world's fastest-growing companies in digital learning

Mon, 16 Jan 2023 16:41:49 GMT

The GSV 150 list for 2023 recognizes the top companies in digital learning and workforce skills. Hotmart has been on the list since 2020

Hotmart , a global technology company and leader in the creator economy, celebrates its fourth consecutive listing on the GSV 150 , a list developed by GSV Ventures that recognizes the world's 150 most transformational growth companies in digital learning and workforce skills.

According to the venture capital firm, the 150 companies, " are at the forefront of innovation and are constantly evolving to meet the needs of learners, educators, and companies around the world. " Hotmart has positioned itself as a leading company in the creator economy, with more than 35 million users. Currently, there are more than 580,000 digital products registered on the platform, with sales in more than 188 countries.

More than 4,000 private companies backed by venture capital or private equities were evaluated, considering factors such as revenue scale, revenue growth, user reach, geographic diversification, and margins profile. According to the list, the 150 selected companies reach approximately 3 billion people, or almost half the world's population, and generate approximately US$ 25 billion in revenue. Hotmart currently employs more than 1,700 professionals and has generated over US$ 1 billion in digital content sales.

" It is an honor to see Hotmart featured once again in such an important list as GSV 150. We believe that online education offers many benefits, such as reducing geographical and financial barriers. And with that, we contribute to the democratization of knowledge. Entrepreneurship and continuous learning are the two greatest transforming forces in any society ", says Nathalia Cavalieri, General Manager at Hotmart.

Hotmart’s FIRE Festival 2022 breaks audience records with amazing attractions

Tue, 18 Oct 2022 13:13:17 GMT

With more than 6,000 participants, 1,400 employees, and more than 120 attractions, the event had content on three simultaneous stages and spaces for networking and entertainment.

With more than 6 thousand participants, FIRE Festival, one of the biggest festivals of digital entrepreneurship, marketing, technology, and innovation in Latin America, returned for its sixth edition which was held at Expominas, in Belo Horizonte. From September 1-3, the event brought together names like Thiago Nigro, Pedro Sobral, Gkay, Nathalia Arcuri, Rachel Maria, Gloria Groove, and more than 120 attractions, including big players in the communication and entrepreneurship space.

Organized by Hotmart , a global technology company and leader in the creator economy, the festival's slogan was "The new is now." There were more than 1,400 staff members (of which more than 800 were external suppliers and more than 600 Hotmart employees), more than 90 panels and lectures on 3 simultaneous stages, and more than 25,000 interactions on social networks about the event. “FIRE Festival 2022 exceeded our expectations. The audience's engagement greatly enriched each lesson learned, I truly believe that we achieved our goal of promoting digital entrepreneurship and the creator economy. The initiative will open doors for professionals and highlight the next steps in this scenario in marketing and technology”, commented Nathalia Cavalieri, General Manager at Hotmart.

The first day of the Festival (September 01) brought together big names such as Alok, Gkay, and Billy Gene is Marketing, who shared global strategies to create better video ads. In addition, the CEO and founder of Hotmart, João Pedro Resende, presented the opportunities and challenges that Web 3.0 offers for digital businesses.

The second day (September 02) was marked by business talks and featured discussions on social impact in the creator economy. Adam Lyons, the founder of SMART Blueprint, talked about what creators need to know to boost their income. Dan Fleyshman talked about creating a personal brand and made it clear that people need to explore different social media platforms. Actress and entrepreneur, Jen Gottlieb was also present and shared her insight about becoming an authority and creating content to solve people’s problems.

The last day of the event featured names such as Rachel Maia, the first black woman to occupy a CEO position in Brazil, who addressed the importance of plurality in companies and education for a more diverse work environment. To wrap up FIRE, Thiago Nigro, CEO of Grupo Primo, gave the final presentation of the Innovation stage and spoke about his way of doing digital marketing. “We sought to merge different topics so that all participants could find exactly what they're looking for in their career, business, or even personal development. The speakers contributed with reflections, data, success stories, and experiences so that everyone left the event with a solid idea of the digital market's next steps," said Cavalieri.

FIRE Festival 2022 attractions

Repeating the success of 2019, FIRE also featured a Fun Space , with Food Park, DJs, bands, and product activations; the VIP Area , which this year included an exclusive restaurant and a live studio sponsored by Wepod , with recordings of interviews with top creators in the digital market; and the Hotmart Store , which sold a collection of special pieces created for this year's edition of the festival. For the first, participants were also able to take advantage of the Creators Hall space, aimed at promoting business between sponsors and participants, including an exclusive area for partner agencies.

The 2022 edition of FIRE also inaugurated Hotmart's first initiative with NFTs, or non-fungible tokens. During the event, one NFT was randomly and uniquely distributed to each event participant. In addition to being collectibles, the NFTs granted prizes, ranging from discounts on FIRE 2023 tickets to items in the Hotmart Store.

FIRE Festival 2022 was also sponsored by AWS (Amazon Web Services), Buzzlead, Etus, Reportei, SEBRAE MG, and Tactus. In addition, the exclusive area of Hotmart partner agencies was sponsored by 4Multiplus, Agência Vê, Like Marketing, Produção Power, and Rocket Launches. The event also counted on the support of the city of Belo Horizonte, Belotur (Municipal Tourism Company of Belo Horizonte), and the Superintendent of Belo Horizonte.

Pictures from the even can be seen here .

With Soy Creator, Hotmart fosters the growth of content creators in Mexico

Tue, 18 Oct 2022 13:07:43 GMT

Hotmart invites creators to join the movement, where they’ll find a sense of belonging and community

Hotmart Company, a leading global cloud-based platform that empowers creators to build, run, manage, and grow their digital businesses, announced the acquisition of eNotas, a company that offers solutions for the automation of issuing invoices and receipts. The acquisition is part of Hotmart's strategy to offer a complete ecosystem for the creator economy, so that digital content creators have more autonomy and freedom in their digital entrepreneurship journey.

With the SaaS (software as a service) solution from eNotas, content creators will have an effective tool to manage and automate the issuance of invoices and receipts in more than 1,500 Brazilian cities. “We have acquired a company that has been our business partner since we first invested in them, in 2016. It made a lot of sense to drive greater integration of our services, to make the content creator's journey even more efficient”, says João Pedro Resende, CEO, and co-founder of Hotmart.

Founded in Belo Horizonte, Brazil, in 2012, eNotas will keep operating autonomously and continue to attend to entrepreneurs and companies across Brazil such as Me Poupe, TOTVS, Fórmula de Lançamento, Shopee, TV Globo, Conta Azul, and Faber-Castell. In the last 18 months, the company was responsible for issuing more than USD 14 billion in receipts to more than 130,000 user companies.

“We are very happy to join Hotmart, it will allow us to scale and further impact the market, as well as provide career opportunities for our employees”, says Christophe Trevisani, co-founder, and CEO of eNotas”

Furthermore, eNotas will maintain its current management and continue attending to its current customers. The product integration for info creators will be strengthened, and new offers for Hotmart customers will be launched in the coming months.

A complete ecosystem

Hotmart offers content creators a complete, all-in-one ecosystem to build, sell, and promote digital products connecting creators, affiliates, and buyers. It’s a service designed to give entrepreneurs all the flexibility and tools they need to take their businesses around the world. In addition to the acquisitions, the company keeps growing and innovating with a strong technology team, which develops new services and solutions for the creator economy.

Hotmart acquires eNotas, a startup that provides automated invoicing

Tue, 18 Oct 2022 13:02:13 GMT

The objective is to further integrate the platform for entrepreneurs in the creator economy

A complete ecosystem

Hotmart Company raises US$130 million in investment round led by TCV

Tue, 30 Mar 2021 21:38:34 GMT

New funding round will allow Hotmart to accelerate its product roadmap and international expansion organically and through M&A

Hotmart Company, a leading global cloud-based platform that empowers creators to build, run, manage, and grow their digital businesses, announced today (30) that it has raised US$130 million in a Series C funding round led by TCV. Alkeon Capital also participated in the round. Valuation has not been disclosed, but Hotmart continues to build on its previously secured unicorn status. The proceeds from this round will be used for growth initiatives including product innovation and international expansion, both organically and through mergers and acquisitions.

This financing comes as Hotmart continues to experience significant growth and advances in its international expansion strategy. Today Hotmart has active creators in over 100 countries, powering transactions of digital products and services to millions of consumers in more than 185 countries. In 2020, Hotmart entered into a business combination with Teachable, a New York-based company that is one of the category leaders in the U.S. The combined gross merchandise value (GMV) transacted on the platform more than doubled compared to the previous year.

“Hotmart is at the forefront of the passion economy, helping creators go beyond content monetization and actually building an online business. By providing the tools for creators to leverage their knowledge, we are fueling a new model of internet-powered entrepreneurship”, says João Pedro Resende, CEO and co-founder of Hotmart.

“We are pleased with the contribution from our existing shareholders, including Koolen & Partners, General Atlantic, GIC and Accomplice. Since our beginning, we have had the opportunity of drawing from the experience and business support of global long-term partners, and this transaction with TCV further strengthens our shareholder base”, continues João Pedro Resende. “TCV has supported technology companies that are leaders in their sectors, such as Netflix, Spotify, Airbnb, Facebook and LinkedIn. We are excited to welcome the new shareholders and to learn from their experience to continue growing our business.”

“As one of the largest digital enablement platforms, Hotmart is mission-critical for creators around the world to thrive by doing what they love and sharing their knowledge with consumers,” said Neil Tolaney, General Partner at TCV. “We are absolutely thrilled to work with JP and team to best empower entrepreneurs globally to accomplish their dreams.”